Wirearchy

The latest book from Clay Christensen and his team, authors of The Innovator’s Dilemma and others, is Disrupting Class, where they examine education. Tom Haskins reviews the book and provides his own perspectives in Part 1, Part 2, Part 3 and finally his own assessment on the value of college diplomas.

Tom thinks that the value of a diploma will decrease because knowledge in one field will not be enough for a generation facing multiple job changes and that the economies of scale offered by physical institutions will no longer be as obvious as they were in an industrial, fossil-fuel driven economy. I agree with Tom, and have discussed the challenges faced by universities, most recently in Moving the Ivory Tower to the Web: Part 1 and Part 2:

This is the same problem facing established academic institutions. Current revenues rest with the old way of doing business - students in classes. Going to the new Web model threatens those who make their living with the old model. Therefore leaders in the old hesitate because they are tied to their existing revenue streams. They cannot put the new inside the old. The answer is to locate the new outside of the old infrastructure and let the new unit go after customers who are not served by the current model. This way institutions can hold onto the value of their existing business for as long as possible while building up new capabilities with a different business model.

Furthermore, I would venture that many online universities are not real upstarts in this business, they are just variations on the same theme. Take local Meritus University for instance. An online BBA costs $36,000 for tuition and electronic documentation fees, compared to the average tuition at a Canadian university of $20,000 for four years. Customers pay a premium for the convenience of space and time. This model is not a great threat to traditional universities as it only targets those willing to pay more for flexibility. It may be a threat to more expensive US colleges though and that may be their target market. Still, it isn’t disruptive.

An example of the changing landscape is that participation rates in free learning programs are increasing, witnessed by over 700 members in Work Literacy and over 2,000 in Connectivism & Connected Knowledge. No one is making any money on these, except for the few students registered through the university for CCK08. This is a disruptive model of semi-academic courses being provided to mostly non-consumers (people who would not have paid for it anyway). At this time, these offerings are no real challenge to the existing structure, but acceptance of these programs may prepare the way for an upstart.

The challenge for academia will be in finding where the potential revenue is moving in the new value chain. For example, I give away all of my content on this website, because I know that my revenue is generated through consulting. This has been clear to me ever since I started. The blog helps me learn and connect and raises my profile on the Web. Charging for my content wouldn’t make any sense. Free generates the fees. How will universities be able to meet the challenge of more free content? Would they be able to compete with free tuition, even if it’s not as good? How about free accreditation?

I have some ideas about some new business models, which I’ve discussed with people such as Rob Paterson, and I’m sure that there are other people looking at this challenge as well.

The Institute for the Future published a report last year, that I just came across, on The Future of Work. It discusses the integration of work and technology, which of course is part of my area of focus - learning, work & technology.

Looking at a piece of the Future of Work Map (pdf) I note a good description of many of the themes and issues in my own practice:

future of work - amplified individual

future of work - amplified individual

Theme:
the Amplified Individual

Forecast Clusters:
Highly - Collaborative, Social; Improvisational; Augmented

Dilemma:
Collective Creation vs Individual Recognition

Signals:
Co-working Arrangements; Teamwork in Virtual Environments; Social Filtering; Life Hacks; Visualization Tools

Underlying Technologies:
Sense Making & Visualization; Ubiquitous Displays; Amplified Collaboration Tools

There is a lot of food for thought and frameworks for further discussions on the future of work and what it means to our own work. All three documents are available for free download.

I’m speaking in Toronto next month at the SkillSoft Canadian Perspectives conference and have been developing my presentation, which is based on this post and a previous one, on the changing role of training. The presentation is scheduled for one hour but I have taken the highlights and condensed it to less than 5 minutes, which is the time limit for Jing, which I’m trying for the first time. It’s also my first time using Apple’s keynote application.

This is an Adobe Flash file (*.swf), including audio, and should open in a new window:

21c_training

References:

Dave Snowden

Cynefin

Wirearchy

Related: Complexity, Connection & Learning by Dave Pollard

Last month, in Learn the language before you speak to me, I said that you have to understand what it’s like to be a node in a social network and that there is almost nothing like it in the industrial workplace or school system to prepare you for this. The basic premise is that you have to walk the talk before you can criticize.

A recent post by Dave Pollard highlights what can happen when the older generation [my age cohort of which many are in positions of authority] does not engage with the same media as the younger generation. It seems that most young people in the workplace (generation millennium) use IM, text messages and especially their mobile devices to connect with their peers. This generation is ignoring the desktop and the organisational knowledge bases and turning to their own age cohort for timely help and advice. This is a real cultural and age gap that can have a detrimental impact on our organisations:

Aside from the wasted content effort, this means that most young people will learn from peers, not from mentors. How much of what senior people know will never be learned by younger workers, simply because the networks of trust necessary for valuable conversations will not have been forged (and given that Gen Millennium workers are expected to change jobs on average every four years, might never be forged)?

Our generation should know better than to just ignore this situation. It is up to us to engage younger workers, not to complain that they don’t get it. Leadership by example is required, but first we have to be able to communicate. That means observing communication behaviours in our organisations and seeing how we can best connect. It may mean getting a Twitter account and a mobile device so that we can see that quick post about an issue that someone is facing.

It’s hard to get management’s attention when things are going well. They’re running off to meetings, golf games, conferences and the like. However, as cash and clients become scarcer, management has to focus on the business at hand and figure out how to do things better. They might even question the role of the training department.

I’ve been in the business of virtual learning and online collaborative work pretty well since the Web entered the business world. It’s been a hard sell over the years, especially since many people would prefer a trip to Florida in the Winter to attend a training course. Everyone deserves some time away from the office, but as travel and training budgets get slashed, more companies are examining learning and working on the Web.

WWW's "historical" logo, created by Robert Cailliau.

Image via Wikipedia

Recently I’ve been seeing more search phrases like - “open source social networking” and “cheap web conferencing tools” - coming to this site. Necessity is the mother of invention and people are looking for options. Luckily, many organisations have led the way in online collaboration over the past decade and there is a fair bit of expertise around, as witnessed by the range of knowledge on our Work Literacy online learning event. There are also a lot of tools to select from - some would even say too many.

I have a feeling that there will be a growing demand for innovative ways to help people in organisations work and learn together using the Web. For instance, I’m talking with a potential client who does not want me to travel on-site. Since I’m advising on how to move from a classroom teaching model to e-learning, he reasons, we should set the example and do all of our work online. I’m quite comfortable working that way, but it’s taken several years of practice.

I also see a rising interest in online performance support and just-in-time help, as opposed to just-in-case online courses. For professionals with skills in analysing business problems and finding methods and cost-effective technologies to address them, this is a time of opportunity. If people in the learning & development field complain that they can’t get management’s attention at this time, then perhaps they never will.

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The first comment on the cover says:

“This one is a keeper. Buy three. One for you, one for someone you care about, and one for a friend who really and truly needs it.” Seth Godin

I was given a copy of Dave Pollard’s Finding the Sweet Spot by a friend and read it on the plane home last week.  I’ve been watching Dave develop the model for natural enterprises for quite some time and even helped to coin the term, so I’m definitely a fan of the “natural entrepreneur’s guide to responsible, sustainable, joyful work”. Natural Entrepreneurship is based on a six step model that is easy to understand, but will take some work to implement, but then anything worthwhile requires effort:

  1. Find the sweet spot: Identify your Gift, passion, and purpose
  2. Find the right partners
  3. Research unmet needs
  4. Imagine and innovate solutions
  5. Continuously improvise
  6. Act responsibly on principle

Implementing these steps does not require an initial outlay of capital and natural entrepreneurs can get started even while they hold down a job. Each step is covered in detail, with practical advice and some anecdotes. A key aspect of natural entrepreneurship is that it is not premised on the unsustainable notion of perpetual growth.

The book is well written and edited and doesn’t ramble on as a series of blog posts might ( a bit what I feared when I picked up the book). I would recommend this book to anyone growing or changing an organisation, from single start-up to small company or non-profit; though there are examples of larger companies in the book.

I will be adding Finding the Sweet Spot to a few select reference books that I’ve used for business strategy work; including Kawasaki’s The Art of the Start and Christensen’s Seeing What’s Next. Now I have to buy some extra copies to give away.

On Monday, September 29, Michele Martin, Tony Karrer and I will be hosting a free 6-week learning event on social media for learning professionals. This “course” (kind of like an unworkshop) is sponsored by Work Literacy and the eLearning Guild, in part as a run-up to  DevLearn 2008. All are welcome.

This is an asynchronous (no time-scheduled activities) program and each week we’ll identify activities for all levels of skills and interest.

Here’s the program:

Date Title
09/29/2008 Introduction to Social Networks
10/06/2008 Free your Favorites / Bookmarks
10/13/2008 Blogs
10/20/2008
Aggregators
10/27/2008 Wikis
11/03/2008 Implications / Summary

Please spread the word, especially to you less connected friends and colleagues. This may be the introduction they need.

We suggest that you sign up on the Ning network that we’ve set up. It has more information and will be updated as we go along. If you’re having some some difficulties, e-mail me and I’ll see what I can do to help.

We’re also looking for your thoughts on how to get the information out to people who are not online; any ideas?

The video of John Seely Brown on edge thinking is worth 15 minutes of your time.

JSB discusses the concept of workscapes (reminds me of Jay’s learnscape) and foresees that all managers will need general HR skills and that management will evolve over time to a coaching role. He also tells about how things changed when he became a free-agent after decades at XEROX-PARC. Within a year,  JSB was more connected and had a more dynamic network than ever, and he credits social Web tools for this. The Web is a great place for do-it-ourselves learning and JSB sees work and learning becoming integrated [this is my own area of most passionate professional interest]. One example of the Web reducing the need for training is an older programmer learning new languages and techniques. He says that he just types in the exact programming error message in Google and instantly gets the performance support he needs.

Photo: Living on the Edge by Giant Ginkgo

I’m currently working on integrating my last posts on The T&D Role and Learning & Performance into a more integrated article. JSB’s work, plus concepts like Wirearchy and Cynefin are starting to come together in my mind. I want to focus on the practicalities of creating a better workplace for a networked world, as many of the frameworks are already out there waiting to be implemented.

I received several comments on my last post on Learning and Performance in Balance. This post came about as I examined the role of training and development (T&D) in the workplace. My contention is that many organisational learning initiatives don’t achieve what they set out to do. They don’t enable learning at the individual level unless the person is already motivated and few are connected to performance objectives at the organisational level.

Instead, I think that a better approach would be for the organisation to focus on measurable performance and give workers the time and support to direct their own learning. The T&D function then provides support, but not direction, and also provides a feedback loop to develop better performance support from the organisation. This goes with Klaus Wittkuhn’s statement that:

It is not an intelligent strategy to train people to overcome system deficiencies. Instead, we should design the system properly to make sure that the performers can leverage all their capabilities.

The diagram that I developed is an attempt to show that workers know best about learning, given the time and support needed, while management understands the necessary performance indicators for the organisation to succeed.

There was some concern that such an approach would allow workers to prepare for their next job and rob the current organisation. This is a possibility but as the work environment becomes more complex it is better to have employees with diverse interests and skills who can adapt to changing circumstances, instead of only being able to deal with the current state. Management must support learning, but it is too far removed from the individual worker to be able to direct it. The real experts today are those workers closest to the problem, as I responded to Virginia Yonkers:

I think that a better approach in complex organisational environments, where there are few good practices, only emergent practices, we should look at the Cynefin Model. In a complex environment, “… in which the relationship between cause and effect can only be perceived in retrospect, but not in advance, the approach is to Probe - Sense - Respond and we can sense emergent practice”. My view on this is that it is better if the Probing happens from the bottom-up and then management’s role is to support these individual probe’s of sense-making. The “experts” are now those who are closest to the problem or challenge - the knowledge workers.

I’m not advocating for a Utopian state of affairs in the workplace as regards learning. We need to allocate resources better and one way is to focus on what people do best. Management deals best with what is measurable. Individuals handle all the variables that affect their lives and know what is best for them. They’ll do what they feel is best for themselves anyway. As Karyn Romeis comments, “There is just too much just-in-case, sheepdip stuff still around. There is ample evidence that, for many managers in the corporate world, training provision is a box-ticking exercise.”

Finally, Dave Ferguson reminded me that even in workplaces that require defined processes and  standardization, the workers have the ability to improve things, but need support to have these implemented. This can be the role of the T&D group in the 21st Century - to communicate what the workers have learned in such a way that management can understand it. This is a reversal of the top-down role of the industrial era.

If you scratch the surface of training and development in any organisation you realize that management doesn’t really care about learning; they want measurable performance. This is understandable and paying lip service to the learning organisation, et al, is a waste of time. At the organisational level, performance should be the only measure. However, there is much that cannot be measured and new work processes and skills are emerging in our digital economy. Management is usually the last to know about these, so they won’t likely be planning learning activities to support emergent processes.

In a complex work environment, where innovation is more important than following established procedures, responsibility for learning should be delegated to the lowest level  - the individual worker. These workers should be encouraged to collaborate in their learning activities, with little or no direction from above. Bottom-up emergent processes are better in a changing environment because those at the coal-face best understand the issues, even if they may not be able to articulate them.

I would suggest that in a knowledge-intensive work environment, where workers already have some degree of autonomy, it would be best to give them complete control over their learning. Just drop the organisational learning function and concentrate on performance. Management must then keep open communications with workers and can develop tools that will support emergent processes as they develop. Management will always be one step behind in this process, but that’s better than being completely out of touch.

It is a better balance to let workers direct their learning and collaborate as they see fit (within limits of privacy, security, etc). The modern organisation should get out of the learning business and into the business of supporting its workers.

My thanks to recent posts on this subject by Tony Karrer, Michele Martin and Clark Quinn.

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