Social media

This is my third critical friend post regarding the excellent ‘we are media‘ project. I love a collaborative project where each time i consider dropping an idea in, or adding to the process I find that someone has just dropped in the idea i was considering and done a nicer job of explaining it. For those of you who don’t know what I’m talking about, I don’t think there is a better resource online right now to empower the innovator to try and entice institutional change (They focus on the non-profit sector, but most of the resources could apply to any professional environment) through social media.

According to the module outline the creation part of the project is essentially at its halfway point. The first half being a collection of strategic resources for people interested in using social media…4
Strategic Track
Module 1: Why or why not?
Module 2: Thinking Strategically
Module 3: Resistance
Module 4: Storytelling
Module 5: Engagement Strategy and Skills
Module 6: ROI

The work plan for the project cross-referenced with the overview page seem to indicate that the goals are twofold. The first, and seemingly seminal goal for the project is to create a curricular base for training people in the uses of social media for non-profits. The second, and seemingly strenghtening purpose, is to create a long term curated, vetted space for information about using social media in a non-profit setting… My comments today will address these two goals and how they work in the same setting.

Wikiing for curriculum
The We Are Media project plans to have f2f training sessions (which I wish I could be at) at the end of this year where they hope to use their existing knowledge base as a backdrop to their training. What they’ve done, essentially, is combed the internet for best resources available on the topic of using social media in a non-profit setting. If you combined this project with the ict-km toolkit, you’d pretty much have all directed reading you would need for a degree let alone a training course.

The key next step for working towards training is to think about the syllabus. How exactly are these topics going to be introduced in a learner-centred setting? How are the concepts going to be discussed and organized so that each of the learners has the opportunity to make their own meaning and bring that meaning back to their own professional context? Are all of the resources still going to be active by the time the course actually starts? Might it make sense to turn some of the key resources into webcite references in order to preserve the reliability of critical concepts?

The development and examination of a syllabus is going to focus the discussion of the second half of the development towards specific things that will be needed in the educational space that may not jump out as obvious in the wiki space.

On another note there might be some sense in which planning for live resources that don’t yet exist can be interesting from a curricular perspective. Using yahoo pipes to create a feedbook of live resources that can be delivered in a single page as a living textbook for f2f learners to both use during the classes and also take home as a page or an OPML.

Wikiing for posterity
The obvious difference between building for a curriculum that someone is going to facilitate and creating a repository of knowledge, is that, in the repository, there is no translation. The tools need to exist there, from the beginning, for people to be able to navigate the content. With the end of the strategic phase of the content creation coming on, it may be time to return to the idea of the audience for the wiki and expand it from the creation team to include those passive users that must already be using the website.

What tools do they have to find and use resources?
What supports could be built during the rest of the process to facilitate that?
What would the lifespan on those resources be?

so…
As it stands now, the introductory module is a very detailed wiki page with pretty much everything you’d need to know to get started. A trimmed down introductory page, with a screencast walkthrough of the site might be a nice place to start for the ’second wavers’ who come to the site without the web/wiki literacies that will allow them to skim and process all the cool work there. A couple of potential syllabus pages might also be interesting, to give people a chance to talk about how they might remix this content in their own f2f or online training and see how that maps against the existing work that is being done.

Tracking these as they develop can do a great deal to flush out a curriculum and a webcite and keep these two ’seperate but equal’ goals on target.

While conversation may indeed be king, meaningful conversation requires that we check to see whether the king is wearing any clothes.

In my research on using social or participatory media applications to support substantive educator knowledge development, it is clear conversation or professional talk is a powerful element or factor that can lead to deeper knowledge and understanding of one's practice (Hargreaves, A., 1994).

crownIn my initial examination of participant posts and comments within an online professional learning community designed to support knowledge building among geographically separated participants, I have noticed that conversations fall into two general categories with some occasional subtle overlappings. In general conversations in the online learning community fall into two types: thin and thick.

Thin conversations are those that provide little in terms of reflection, feedback,  expansion and or examination of the initial ideas presented. Thin conversations suggest the emperor is threadbare and thus offers no redeeming substance or value (i.e., the conversation is powerless).

Thick conversations offer not only the thoughts and ideas of the participant but they build and expand upon thoughts shared from the initial post. Thick conversations also provide a sense of deeper reflection and emotional cues that offer insight into the participant's sense of self. Thick conversations are not necessarily verbose; they can be short, triggering statements that lend themselves to deeper reflection and deeper contemplation. Thick conversations are the robes and raiment that make conversation king.

In my initial analysis, where these two categories overlap is where conversation may be thin, but attached resources and artifacts associated with the thin conversation are thick and rich. There are multiple examples within my study that show participants offering little in terms of content-rich, back-and-forth dialogue and conversation, yet attach multiple rich resources or artifacts to their post that serve all participants in the community exceedingly well. The conversation is thin, but the knowledge and value associated with the post appears to outweigh the apparent veneer.

Perhaps, this requires a clearer definition of what conversation in a social media supported environment affords participants. Clearly, meaningful dialogue and written exchange can be valuable to knowledge development. Yet conversation can also trigger references to artifacts outside the immediate conversation that can also provide additional meaning and value. Given that the platform being used to serve and support conversation in this instance also allows the exchange of physical artifacts, conversations can be thin in initial substance and thick with associated attached resources.

Hmmmm....

Your thoughts and feedback are clearly warranted!

 

Reference:
Hargreaves, A. (1994). Changing teachers, changing times: Teachers' work and culture in the post-modern age. New York: Teachers College Press.

What happens when punk rockers get old?

Well, they change, right? And they start country bands, take side gigs as movie and t.v. actors, and become law-abiding, taxpaying citizens. Oh, and they do spotlight interviews for the Sundance Channel.

Uh-huh.

Well, if you don't already know of him, meet John Doe.


John fronted a band in the early 80s called "X." Their sound was rich, snarling, ready for a fight. The first time I heard X was on MTV when I was 15. I had learned to play the guitar well enough to put together a handful of bar chords. And while I tried to emulate Jimmy Page and Angus Young, X stepped on stage and rearranged what rock music was in my mind. They weren't punk in the sense that they threatened "Anarchy in the USA," but their music, lyrics, and stance were clearly a reaction to the music heard on Top 40 radio. While punk music packed a lot angst, it was music aimed straight at the kids. It said, "Hey you! You don't have to listen to that shit on the radio. Rock the f_ck out! We did it. So can you." Bands like X, the Minutemen, the Dead Kennedys, the Clash, started as art school boys and girls getting together and finding a means to express themselves through a web of music and recordings, creating a platform to spread their message world wide.

This sense of youthful idealism, this sense of me and my mates against the world, against the system, against the improper use of power and authority, could be channeled through amplifiers, through the gift of music. What fun! I subsequently started and/or joined a number of musical outfits all in the name of Do-It-Myself. Similarly, it was this same ethos, this same sensibility, that led me to teaching, of changing the world one or two kids at a time.

I also bring this story up as it relates to changing the face of education through participatory media. The changes many of us want to see, have to come from the kids. They start small as garage bands playing locally. Like musical hits, some changes take immediate traction and spread far and wide quickly, ushering in wider audiences and broader acceptance. Thus, the key to educational change, I believe, is one band of kids at a time. They don't need me or you or any educational technologist to tell them what to do. They will simply do it.

The same goes for you, you old puke.

traintunnelI have been listening in to several conversations of late that have been pondering our collective fate in light of new social media affordances. It's not just politics or education or celebrity news that's driving this train. It seems the potential to organize, act, and solve problems has never been greater given new social media applications. And given the relative trajectory of social media adoption across the globe, things appear to be potentially getting brighter.

Since we have the ability to organize in a ridiculously easy fashion (Paquet, 2002), the next step involves developing new forms of group leadership. Managing people, activity, and information is no small feat; thus, while new social tools are re-vising the way we do our work, new organizational models are required that, for the most part, have yet to be invented. I look forward to reading the research that examines how to best manage and leverage new media applications for social action in profit and non-profit arenas. However, with the pace of new application development and deployment being what it is, it seems difficult in many cases to stay on top of rigorously assessing these new media applications, hence functional research is often years off.

A different solution might be turning social media research over to the users themselves. This is precisely how the notion of action research evolved. Imagine having school children studying the effects/affects, and impacts of social media in mathematics, biology, economics, in literature, as well as the communities within which they participate. Imagine K-12 school children using social media to study social media and the world they live in. Of course, teaching children how to set up, validate, and evaluate experiments with rigor and aplomb requires teachers to be capable of doing such, as well. So the reality there points back to the caliber and quality of educational professionals and what we are doing as a country to ensure that we are providing our youth the best education possible (and not simply what they can afford). As such, it is my belief that school curricula need to be re-written to allow learners and educators to become researchers of, as well as producers of knowledge and information, and not just consumers thereof.

So, if this is something you believe in, you might ask yourself: What am I going to do to alter this reality?

What are your expectations? How are you going to make these changes happen? Who do you need to better educate? What's is your timeline? What resources will you need?

Somewhere in the distance, I can hear John Henry's hammer ring.... Just don't swing yourself too hard and I look forward to reading your results.

Below are the notes for a 15 minute presentation about my research in social software and teacher professional development. Please let me know if you have any questions or areas you would like clarified. -c-



Student Alliance of Graduates in Education Presentation

06 June 2008

Christopher D. Sessums
Adjunct Faculty/PhD candidate in Curriculum & Instruction with an emphasis in Educational Technology
School of Teaching and Learning/Educational Technology
email: csessums@coe.ufl.edu

external image _10327.jpg

Using social software to support teacher professional development

Keywords: social software, school-based professional development, inquiry, action research, professional learning communities, online learning communities, professional networks, teacher professional development, educational technology, weblogs, Read/Write Web, networking

1. The Problem: Given the promise of action research to transform educators’ practices and improve schools, coupled with advances in thinking about professional learning communities, it is reasonable to wonder about the role of a facilitated, computer-mediated learning environment and how participation in such a focused community fosters educators’ critical understandings of their practice.

2. Study Objectives: Design a case study to better understand how an online learning community supports a network of practitioners coaching action research. The three main questions that guide this research examine the ways in which an online learning community, as an organizational structure, facilitates participants ability to (1) deepen their understanding of the action research process; (2) deepen their understanding of coaching action research; and (3) deepen their understanding of their own evolving stance toward their professional practice.

3. Perspectives: A phenomenological approach is used in this study focusing on the meaning participants make of their own experiences as revealed by their speaking, writing, and behaviors.

4. Modes of Inquiry: An exploratory case study approach is used to examine participant activity associated with the online learning community over a nine month period. A modified social network analysis protocol will be used to analyze the relationships between participants, and narrative analysis will be used to examine site postings and participant interviews.

5. Data Sources: (1) Facilitator generated prompts and participant responses, (2) participant initiated discussion, (3) technical data associated with facilitator and participant activity in the online learning community site, (4) participant interviews, and (5) field notes.

newfangled_logo.gif6. The Workshop: The CSI PDC workshop consisted of three face-to-face meetings (September, November, January) before the final Showcase in May 2008 with the majority of communication and interaction occuring online through the CSI blog site. Participants were provided a text and instructional protocols for coaching action research. During the face-to-face meetings participants were shown how to employ textual materials and protocols as a means of coaching other teachers through the teacher inquiry/action research process. In the online learning community, the facilitator created an organizational structure to provide spaces for both her and the coaches to share coaching experiences, strategies, critical reflections, and receive updates and announcements associated with organizing the Showcase. The facilitator posted regularly to the site modeling an inquiry stance prompting other participants to reply or post in kind. As such it was our hopes that through such prompting, the coaches would be able to develop a sense of community and share experiences, tools, ideas, lessons, rubrics, protocols, recruiting letters, and other specific documentation in supporting both the coaching of and the teacher inquiry process.

7. Participants: This study focuses on the experiences of 11 educators, one facilitator/workshop coordinator, and one technical support person. Educators' experience ranged from 3 to 19 years in the classroom full-time, 180 days a year. All participants had at least one year's experience conducting formal action research/teacher inquiry projects. Not all participants considered themselves technically savvy, but they all could use email and access World Wide Web pages either at home or at work via an Internet connection.

U0394.png8. Results/Conclusions: My goal was to examine the ways in which an online learning community, as an organizational structure, facilitates participants ability to (1) deepen their understanding of the action research process; (2) deepen their understanding of coaching action research; and (3) deepen their understanding of their own evolving stance toward their professional practice.

While analysis of the interviews, site postings and interactions, and technical site data is still ongoing, preliminary findings include:

  • recognition that time, effort, and attention are clear costs of participation
  • the desire for emotional commitment by participants
  • evidence of legitimate peripheral participation and a community of practice ontology which aided newcomers in entering and acquiring the sociocultural practices of the community
  • the recognition of a participant epistemological stance and its impact on levels of participation
  • participants valued the ability to post questions and receive responses from peers and facilitator
  • participants spent more time observing each other online than actually interacting online i.e., writing back and forth, posting, commenting.
  • all participants report that the site allowed them to deepen heir understanding of the AR process, coaching AR, and their own evolving stance by allowing them to observe their peers and make comparisons of their own responses and activity to that of their peers.

9. Educational import of the study: This study provides an exploration of ways school-based professionals can participate, enhance, and expand their professional learning, work toward school improvement goals, and tap in to extended professional networks afforded by social software adoption and use.

10. Intended audience: Education professionals, educational technologists, teacher educators, professional learning communities, educational leadership and administration.

BusinessWeek reports that IBM has been experimenting with social bookmarking and social networking systems in house. Beehive, their social networking application, has 30,000 employees using the software.

Kairosnews editors have been planning on exploring how social networking might be effective for this community as well. Once Drupal 5x contributed modules necessary for building such a site get converted to Drupal 6x, expect to see major changes here on Kairosnews.

A new semester begins...

norman hall UFI am teaching three courses over the next twelve weeks in educational technology. The first course is a (hybrid) sophomore level intro to ed tech that meets once a week for 75 minutes. The second course is an online graduate course titled Supervised Research that is designed as a culminating experience for students completing their educational specialist degree (Ed.S.). The final course is a hybrid course in instructional technology designed for Spanish language educators traveling through South America over the summer. [Ack!]

The good news is I have tremendous assistance from colleagues in the development of all of these courses. Each syllabus is an aggregation of activities and resources built on a set of communication and broadcast channels that should be rather appealing for both new and experienced users of information and communication technologies. My goal is to assist users/participants/students in leveraging the power of networks and social media to deepen their view of the world and to improve their personal and professional practices. (You know, real lightweight business; nothing substantive here....)

Course development and late assignments

The course development process has been a marvelous exercise in framing my own stance as an educator. It provides a chance to revisit what I think, what I know, and what I wonder.

During a recent team discussion on the undergraduate course, I brought up the notion of not allowing any assignments to be turned in late. In other words, turn your assignment in late, you get no grade, no points for the assignment. Students have three major activities and class time dedicated each week to completing them. I thought to minimize "issues*", we could eliminate the need for "late" grades.

* By "issues" I am referring to both the significant amount of time, energy, and attention expended in tracking and calculating late grades and the emotional/social fallout that occurs when a student attempts to turn in an assignment late with no reasonable excuse.

women's gym UF

 

A handful of my colleagues think I will be in for a shitstorm the size of the women's gym....

I find that difficult to believe, but not unimaginable. It seems if students are reminded on a regular basis that no activities can be turned in late, they will understand and comply. Excused absences are the exception and will be handled on a case by case basis.

Am I missing something here?

Based on my colleagues' previous experiences, it seems turning in an assignment on time can be amazingly challenging for most people. Should a student be penalized for not being able to meet reasonable course deadlines? How might you handle the situation?

Thoughts?

I have not taken the time to reflect on blogging in quite a while. Writing for the Web has been on my mind lately, as has the act of writing with purpose and the latent networks and communities contained in each Web page.

Here's a video that sets the stage nicely--a set of fresh eyes, ears, and minds, sharing their reflections on blogging and their "business:"


Recently, Chris Brogan triggered a desire to rethink my blogging stance by posing an innocent enough question:

"How does your blog relate to your business?"

As a young educator-surveyor, I started my weblog as showcase for my writing--as a way to refine class assignments into something that could be shared with a general readership. Along the way, I have received invitations to present and publish my work based on the traffic I drew to my blog. I saw it as a value to cultivate my skills as a public intellectual, finding ways to translate my ideas into a more citizenly discourse that speaks across disciplinary boundaries and communicates with a diverse audience.

computer demands a blogUltimately, I see it as my business to blog. It permits me to circulate my research findings and those of others more broadly and to respond to contemporary issues in a thoughtful and timely manner.

So what are you blogging for? Why is it your business to blog? (Pssst... pass it on.)

 

 

 

Acknowledgments::

With much help from Henry Jenkins, Chris Brogan, Nigel Robertson, and Drew

Occasionally, the associations of a particular word become more powerful than its meaning. For me and many others studying social media, the word community is just such an example. In general, the word community is a sociological term; it is used in reference to the study and classification of human socities. The term dates back to the 14th century from the Old French communité, from the Latin communitatem/communitas meaning "fellowship" and a "community of relations or feelings," which is also directly connected to the term communis, meaning "common, public, general, shared by all or many" (see common).

umbrellaIt's a large, umbrella-like term that can range in scale from groups of people to groups of nations. It can refer to a society at large, a common character (as in a community of interest), and as a social activity (see community of practice). Groups sizes and participation within communities ranges from small to large, with many large communities being sustained by the efforts of a small groups residing within in them. Again, this simple illustration points to the complexity inherent in the term.

What threads together the wide range of definitions of community is the notion of likeness, a shared commonality, a tie that binds people or groups of people together.

In her article Blogs as Virtual Communities: Identifying a Sense of Community in the Julie/Julia Project, Anita Blanchard cites a definition of virtual community that seeks to differentiate a virtual community from a virtual settlements from a sense of community (Blanchard, 2004). Several of Blanchard's sources for the definition of a virtual community try to affix them with the same characteristics as concrete ones, ignoring the affordances of social software (which, to be fair, was still in early stages of development when they were probably conducting their research in the mid-to-late 1990s).

With the ridiculously easy group forming capabilities ushered in by the Read/Write Web, the use of the term community has spread even wider and farther. The term is used so broadly that it sometimes feels like it can apply to practically any group or grouping of people. But that's not quite right either. For example, Shirky (2008) notes, "an audience isn't just a big community; it can be more anonymous, with many fewer ties among users. A community isn't just a small audience either; it has a social density that audiences lack" (p.85). On the Web, however, the elasticity of our handy term is once again put to test.

Now here's where things get a bit dicy. Shirky (2008) points out that Read/Write tools provide a platform that makes every webpage a "latent community" (p 102). He elaborates:

"Each page collects the attention of people interested in its contents, and those people might well be interested in conversing with one another, too. In almost all cases the community will remain latent, either because the potential ties are too weak (any two users of Google are not likely to have much else in common) or because the people looking at the page are separated by too wide a gulf  of time, and so on" (p. 102).

This is quite a peculiar, yet equally intriguing notion of community. Each webpage serves as a virtual space that can potentially unite people by serving a common interest. In essence, the Read/Write Web provides a new space for people to settle, commune, share, and cooperate.

What this suggests is that more people now have the ability to communicate and tie into to one another than ever before. We are witnessing the restructuring of organizational structures and the management of information on a scale never before heard of. As Shirky (2008) again points out,"any radical change in our ability to communicate with one another changes society" (p. 106). But here's the part that Shirky adds that also allows us to see things differently:

"Communication tools don't get socially interesting until they get technologically boring" (p. 105).

In other words, it's not the invention of the tool that holds value; it's the tool's ubiquitousness that contains the value which ultimately leads to profound social changes.

Similarly, the tools that support virtual communities probably won't be very interesting until they become invisible, everyday components in our lives. For some, this is already the case and as such we are beginning to see new and powerful means to share, commune, and identify with one another. For example, I have found a simple tool like Twitter has allowed to both collapse and expand my professional and personal networks whether I am at work, on a plane, at my desk, or on the beach. Such a powerful little application that limits my choices but by doing so allows me a tremendous amount of freedom to connect, share, and cooperate within its boundaries.

booksSo while I pretended to desire a limited use of the term community, in reality, I like the fact that the term resists fixity. To paraphrase Victor Hugo, when a language becomes fixed, the human intellect also becomes fixed. While there are degrees of fixedness in language which allows us to function in a state of seeming normalcy, the dividing line between elasticity and fixity in a language is never usually easy to determine. Likewise, the need to limit our current definition of virtual community could potentially limit its potential range of meaning and applicability.

For the most part, it is fair to say communities exist in some form or another across societies, and that they all share such similarities as membership, boundaries, norms, forms of exchange, and often shared emotional connections (Blanchard, 2004). With the introduction of social media, the term community now equals a mix of social and technological factors that should continue to evolve and adapt over time.

References:

Blanchard, A. (2004). Blogs as Virtual Communities: Identifying a Sense of Community in the Julie/Julia Project. In L.J. Gurak, S. Antonijevic, L. Johnson, C. Ratliff, & J. Reyman (Eds.), Into the blogosphere: Rhetoric, community, and culture of weblogs. Retrieved 28 April 2008 from http://blog.lib.umn.edu/blogosphere/blogs_as_virtual.html.

Shirky, C. (2008). Here comes everybody: The power of organizing without organizations. New York: Penguin Press.

Links for managing group wikis, lurking, and feeding others while building your vocabulary [indubitably!]

network
Creating a Participatory Knowledgebase: 3 Best Practices
From Michael Idinopulos's Blog on Social Software in the Enterprise

This falls under the keep it simple model of thinking about structuring online group projects and resources in a wiki:

1. Structure by topic, not by org chart.

2. Lead with what you want, not what you have.
Don't let your wiki be only a dumping ground for everything you know already. Create space to allow insights to be shared, trends developed, a space where new thinking can take place.

3. Link link link.
Cross-link to broaden your reference sources.
 

Lurking cont'd

cat lurking

Online Social networking as Participatory Surveillance by Anders Albrechtslund

From First Monday Volume 13, number 3, 3 March 2008

A fun, somewhat academic romp through social networking and the social aspects of surveillance. Albrechtslund notes that the concept of social surveillance is not necessarily negative nor is it free from danger. Rather, he argues that online social networking presents us with an opportunity to rethink acts of participation, observing, and being observed:

"What can we learn about surveillance through social networking? Characteristic of online social networking is the sharing of activities, preferences, beliefs, etc. to socialize. I argue that this practice of self–surveillance cannot be adequately described within the framework of a hierarchical understanding of surveillance. Rather, online social networking seems to introduce a participatory approach to surveillance, which can empower – and not necessarily violate – the user."

 

 

Social Action -- FreeRice.com: Tiny App, Big Idea
free rice


 

From Web Social Architecture-The Mad Science of Online Community:

"FreeRice is really elegant. It's not trying to do too much: Users take a vocabulary quiz. Correct answers add to the user's score and to the size of the donation. Each question loads a new ad. The revenue from the ads funds the donation. Perfect!"

FreeRice's mission is two-fold: feed people, improve your vocabulary. Seriously! And the site seems to be working.

Simple. Elegant. Fun. Practical. This site feels like a model for entrepreneurship for all the right reasons.

 

[Note: Triggering Town is the title of a brilliant book by the poet Richard Hugo which I encourage you to read, even if you don't write poetry, but love writing.]

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